Friday, March 24, 2006

Friday (March 24th) STAR WARS (including pics)

EDITOR'S NOTE: FIRST UP...ONLY IN ENGLAND?
Jedi Knight in the cells
By JOHN COLES
GLEN Rodgers found the force against him when he was thrown in a cell overnight — for breaking into his own home while dressed as a Jedi Knight.

Star Wars nut Glen, 25, had been to a fancy dress party EDITOR'S NOTE: A FANCY DRESS PARTY? HIS TUX WAS AT THE CLEANERS?— but forgot his keys.

So he used his light sabre to smash a window in the lean-to at his rented flat.

A neighbour heard the crash and called cops, who collared Glen inside. They carted him off still wearing his outfit.

Pub manager Glen was then locked up for 13 hours on suspicion of criminal damage in Barnstaple, Devon.

He was released with a caution early yesterday after his landlady Rosemary Facey refused to press charges.

Miffed Glen said: “I think police went too far. It must have been obvious I wasn’t a thief — how many burglars go out dressed as a Jedi Knight? EDITOR'S NOTE: YOU'D BE SURPRISED,GLEN. YOU'D BE SURPRISED. (I MEAN, IN WALES, IT'S ALMOST A REQUIREMENT).

The police could have sorted it out there and then by going to the neighbour and asking if they recognised me. I have lived here for two years.”

Rosemary said: “Glen’s a good tenant and I’ve no grudge with him.”

Devon and Cornwall Police said: “He committed an offence as the damaged property didn’t belong to him. He was issued with a caution. EDITOR'S NOTE: YOUR CORNWALL TAX DOLLARS AT WORK. EVER VIGILENT. (CHEERIO, PIP PIP, ETC).

AND SPEAKING OF THINGS FROM THE BRITISH ISLES....HERE'S A BIT OF STAR WARS BLARNEY (OR ST. PADDY'S DAY, DWEEBSTYLE) ---









Gala in the Galaxy
Star Wars costuming fans in Southern California worked together with runway models to benefit the Fashion Institute of Design and Merchandising (FIDM) at the Institute's black tie gala on March 4. The dinner and runway show, titled Debut 2006, featured designs from FIDM's graduating Fashion Design and Theatre Costume Design Advanced Study Program students, and raised proceeds to benefit the FIDM Scholarship Foundation.

The theme for the evening? The galaxy far, far away.

The stage was set, or rather the stars were hung, at the Barker Hanger in Santa Monica. In addition to the student designs on the runway, members of the 501st and Rebel Legions did a little time on the catwalk themselves, alongside models wearing Queen Amidala and handmaiden costumes, as well as Darth Vader and Chewbacca costumes.

The FIDM National Scholarship Competition this year was titled "It's Your Galaxy," and invited high school seniors and graduates to compete in what FIDM described as their most innovative competition ever. FIDM partnered with Lucasfilm Ltd. to present the scholarship competition.


The Barker Hangar offered room enough for spectacular backdrops for the models in the FIDM Debut 2006.


Benefactors who attended the gala had front row seats to view Star Wars costumes as well as student designs.


Darth Vader struts the catwalk in the shadow of one of his star destroyers at the FIDM gala March 4.
EDITOR'S NOTE: DEAR ME...WRONG ON SO MANY LEVELS......


The members of the 501st and Rebel Legions who helped out at the FIDM gala posed with benefactors who attended the event. Photo by Kathy Skirmont




Too sexy for my armor. Costumed fans strut the runway, and set the stage for a successful fundraiser.


A Rebel Legion Padmé poses with R2-D2.


Costumed Southern California fans who helped with the FIDM gala.

OOOO....STAR WARS SHOPPING!!!

New License: Star Wars Wall Coverings

From ID-Wall comes this press release:

Star Wars comes to the home in a brand new way in 2006 as ID-WALL offers new large-format photo wallpaper and fine-art Giclée canvas prints that capture the drama, adventure and excitement of the world’s most popular saga. Produced under a new pan-European licence agreement with Lucasfilm Ltd., producer of the Star Wars movies, the products are expected to go on sale via ID-WALL’s retail website early2006 - http://www.id-wall.com/.

Photo WallsThe “Myfotowall®” section of the site contains great Star WarsTM images that can be used to create a unique and dynamic wallcovering suitable for any room.

Star Wars fans can create a stunning backdrop or focal point to any room wall.

Simply input wall measurements, choose an image, then adjust the image using the 'Zoom' and 'Move' tools, to create the desired look. Confirm the order and the process is complete!

Printed on to a wipe-able, non-moisture absorbent paper substrate, the final output is then divided into 500mm wallpaper widths, to allow easy application ideally by a professional decorator.

EDITOR'S NOTE: CHECK OUT THESE VERY GROOVY WALLPAPER SAMPLES ---

EDITOR'S NOTE: I THINK IT MIGHT BE A TAD DISCONCERTING TO HAVE THE MILLENIUM FALCON FLYING AT YOU WHILE YOU'RE SITTING ON THE FUTON. AND THOSE OTHER SHIPS IN MOTION I THINK WOULD MAKE ME QUEASY. BUT I LOVE THE TATOOINE SETTING SUNS. AND I THINK MY FAVORITE IS THE SUNSET ON CORUSCANT SKYLINE. WOULDN'T THAT LOOK GREAT IN THE MOVIE ROOM!?

Canvas PrintsID-WALL’s Canvas Club™ will feature a dedicated Star Wars image gallery where fans can browse and buy special edition fine-art Giclée canvas prints. All of the special editions are limited to runs from only 150 to 375 units depending on the print chosen.

Fine art Giclée prints, also known in the art world as “pigment prints”, are fine art, continuous colour tone prints created with archival inks. The archival rating for the ink and canvas is in excess of 100 years. EDITOR'S NOTE: ONLY 100 YEARS?! All Giclée prints are made to order and are handcrafted in the UK studio with painstaking attention to detail. Once the print is complete it is then quality checked, which forms the final part of the company’s uncompromising commitment to quality.

Certificate of Authenticity

Each Photo Wallpaper and Canvas Print order is despatched with it’s own uniquely numbered Certificate of Authenticity presented in full colour.“The consumer appeal of Star Wars continues to be phenomenal,” comments Tim Bennett, Managing Director of ID-WALL. “Star Wars fans of all ages are going to find something to enjoy in these new offerings from ID-WALL.”

Qui-Gon Jinn Star Wars 12-inch figure.


EDITOR'S NOTE: DID ANYONE BESIDES BOB, JOEL, DAVID AND I GO TO 'BAD' PLACE? (QUI-GON. 12 INCHES? BAD QOTD BAD BAD!!)

Sideshow Collectibes has released images of their 12-inch Qui-Gon Jinn figure and are now taking pre-orders.

The figure includes:
Fully articulated tall male body with 30+ points of articulation EDITOR'S NOTE: SNICKER....

Authentic likeness of Liam Neeson as Qui-Gon Jinn

Detailed costume including: Undershirt Tabbard Tunic Pants Boots

Jedi Robe Accessories including:

Detailed belt w/ opening pouches and lightsaber clip

Jedi Food Capsules

Jedi Holoprojector

Jedi Communicator

Jedi Aqua Breather

Episode 1 Lightsaber hilt

Episode 1 Lightsaber hilt w/ ignited blade

Interchangeable hands, including:

Saber grip left

Saber grip right

Force gesture left

Pistol grip right

12-Inch Figure Display Base with STAR WARS logo

The figure will be released in the third quarter of 2006 with a price tag of $49.99.

EDITOR'S NOTE: AND NOW...THE PICS!

ILM modelmakers Fon Davis, Grant Imahara and ILM Visual Effects Art Director Alex Jaegar give special attention to various miniatures of Utapau buildings.



Doug Chiang illustrates a space suit concept to fill out the crowds of Mos Espa, a relatively late post-production addition to Episode I.



Michael Patrick Murnane crafted this detailed concept model of Zam Wesell, a rare example of a model done for a practical costume.


A gathering of mourners pay their respects to the late Senator Amidala -- shot against bluescreen, these people were mostly made up of ILM and JAK employees.



A closer look at the miniature model of the lava-drenched landscape of Mustafar.


Before the Art Department "dared to be cute," the initial Ewok concepts, like this one from Joe Johnston, were more gruff and mean-looking.

EDITOR'S NOTE: HE STILL LOOKS LIKE HE'D TASTE YUMMY WITH A LITTLE MINT JELLY.

Thursday, March 23, 2006

A little more of dweebing whatnot (Thursday version)

EDITOR'S NOTE: JUST A FEW MORE ODDS-N-ENDS COLLECTED IN THE LAST DAY OR SO.

MISC. DWEEBING:
A-list celebrities getting into voiceover act
NEW YORK -- "Bright. Crisp. Clean. Pure," says the silky smooth, perfectly masculine voice on the beer commercial. "This is Budweiser. THIS is beer."

Quick, who is that?

Hint: It's a big movie star.

Though his name's never mentioned, the makers of Budweiser are banking on the fact that you'll get it eventually -- and that you'll say "Wow!" when you do.

Twenty years ago, voiceovers were the domain of the baritone radio announcer or the character actor.

No longer.

These days, more A-list stars than you might imagine are cashing in.

Kevin Spacey's pitching Honda.

Kelsey Grammer does Disney.

Kiefer Sutherland voices Apple commercials, and his dad, Donald, did Volvo.

There's Queen Latifah (Pizza Hut), Sean Connery (Level 3 Communications), Christian Slater (Panasonic), Gene Hackman (Oppenheimer Funds) -- oh, and then there's Julia Roberts.

That's right, Julia Roberts, in a recent campaign for America Online.

Or George Clooney, that mysterious Budweiser voice EDITOR'S NOTE: I STILL DON'T WANT AMERICAN PASTEURIZED BEER. (BUT IT'S MORE TEMPTING THAN WASA PRE-GEORGIE).

I DON'T CARE ABOUT THIS NEXT ONE, BUT THE CULT-O-BABS IS LEGION, SO IN CASE SOME OF YOU DWEEBPALS CARE (ONE MORE SERVICE YOUR QOTD PROVIDES) .....

Streisand may tour in fall, manager confirms
NASHVILLE -- Barbra Streisand is in talks to launch a concert tour in the fall, her first since a brief "farewell" trek in 2000, her manager said Tuesday.

The possibility was first raised in a gossip column in Tuesday's issue of the New York Post, but its assertion that ticket prices would top out at $1,500 was incorrect, a source close to her camp told Billboard.com.

"A tour is being explored, but nothing has been finalized, including important aspects not entertained in the media speculation today," Streisand's manager Marty Erlichman told said.

Sources say Rolling Stones promoter Michael Cohl is in talks to produce the Streisand tour.

History shows that Streisand, who turns 64 next month, has not balked at exorbitant ticket prices, and that consumers have not balked at paying them.


Drescher joins LaBute's 'Some Girl(s)'
NEW YORK -- Fran Drescher is going from "The Nanny" on television, to playing one of Eric McCormack's ex-girlfriends in Neil Labute's play "Some Girl(s)" off-Broadway.

Drescher will portray a Boston professor in the American premiere of the play, which opens June 8 at the Lucille Lortel Theatre. EDITOR'S NOTE: CAN DRESCHER DO BOSTON? CAN SHE SOUND LIKE ANYTHING BY NOO YORRRK?

In it, McCormack, whose TV series "Will & Grace" is now in its final season, plays a soon-to-be engaged man saying goodbye to four ex-girlfriends as he prepares to get married.

The other three women in "Some Girl(s)" will be portrayed by Maura Tierney, Brooke Smith and Judy Reyes.

Preview performances begin May 17 for the MCC Theater production.

"Some Girl(s)" was a hit last year in London, starring David Schwimmer, who will open on Broadway in May in a revival of Herman Wouk's "The Caine Mutiny Court-Martial."

The limited engagement of "Some Girl(s)," which will be directed by Jo Bonney, ends June 24.

MOVIE STUFF:
Smith TAKES A THIEF



Universal Pictures has set Will Smith to star in the big screen adaptation of IT TAKES A THIEF TV series. David Elliot and Paul Lovett will write the script.

Smith will play a charming rogue who is blackmailed by the government into doing covert larceny for the good of his country. Pic will put the professional thief in the employ of the CIA.
EDITOR'S NOTE: I LOVE WILL SMITH. (JUST THOUGHT I'D SHARE).

Will Smith, James Lassiter, Kevin Misher, John Davis and Joe Singer will produce.

Fan frenzy for 'Snakes' is on a different plane
As film backstories go, this one is fairly serpentine.

This month, New Line Cinema's "Snakes on a Plane," which wrapped principal photography in September in Vancouver, went back before the cameras for five days of additional shooting at the Lot in Los Angeles.

In this case, it wasn't the usual reshoot, hastily assembled to fix a nagging story problem.

Instead, the studio decided to create new scenes that would take the movie from PG-13 into R-rated territory.

The second round of filming also came about because of intense and growing fan interest in the movie, which was directed by David R. Ellis and is not scheduled to be released until Aug. 18.

"Snakes" stars Samuel L. Jackson as an FBI agent who has to fight a planeload of snakes unleashed by an assassin bent on killing a witness in protective custody. Sight unseen, the movie has grown from something of a joke into a phenomenon slithering untamed throughout the Internet. EDITOR'S NOTE: GOSH. MUCH AS I LOVE A GOOD SNAKE JOKE. (AND AS MUCH AS I LOVE SAMUEL L. JACKSON). THIS JUST DOESN'T SEEM LIKE ANY KIND OF MUST-SEE. OR EVEN SLOW-WEEKEND-ACCIDENTAL-SEE.

Schwarzenegger back for Terminator 4
He actually didn’t say he’d ‘be back’ last time – though I was pretty quick smart out of the theatre after “T3” from memory, if only to save myself a nice fat car fine, it’s possible he muttered it after the end-credits? – So nobody’s really expecting Arnold Schwarzenegger to don the ray-bands and leather duds for a fourth “Terminator” are they? (Especially considering rumours that they’ve actually written the Austrian Oak’s character ‘out of’ the next instalment).

Seems something’s changed – incongruously, this coincides with the decline of Arnold’s regard as the Californian Governor – because according to producer Mario Kassar, “Terminator 4” is waiting in the wings, they’re just waiting for a free spot in Schwarzenegger’s calendar. Yep, the big man will be back…again.

"T4 does have a script and all we need is Arnie to finish his term and step in front of the camera and play his trademark role”, the producer, currently promoting “Basic Instinct 2” in Germany, told TV’s Extra.

It’s not known whom else of the original band would be returning to the stage, but chances are, since John Connor is a central figure in the story – Nick Stahl may be asked back. Claire Danes, who played his chum Kate Brewster in “T3”, might not be though, recently stating that she’s not involved.

It’s looking more and more likely that Schwarzenegger will indeed only be serving the one-term in office, with rumours already circulating that he’s eyeing a return to film next year. Besides “Terminator 4”, he has a number of projects he’s being pestered to do – including Warner’s third “Conan” film. EDITOR'S NOTE: WHAT A GENEROUS SACRIFICE THE PEOPLE OF CALIFORNIA ARE MAKING SO THAT THE WHOLE WORLD CAN ENJOY ARNIE ON SCREEN. (SMIRK).

The Young Wolverine Chronicles?
Seems the Magneto movie won’t be the only “X-Men” spin-off that’s set before the events of a transformed Jean Grey.

In an exclusive with IESB.net, Fox head Tom Rothman revealed that “Wolverine” will also be a prequel, set before the events of the first “X-Men” film.

Many assumed it would be set after the events of the forthcoming “X-Men 3”, with rumours that some of the folks from that movie – including Anna Paquin and Vinnie Jones – would be joining the side-burned superhero.

“Wolverine” will be a back-story, by the sounds of it, explaining how young James Howlett became to be the unstoppable Logan Wolverine. (good background info on the character http://www.comicbookcloset.com/wolverine_bio.htm )

Looks like Hugh Jackman’s got to find a way to shred five or six years off himself pretty quickly.

Par's 'Dog' collars star in Shannon
It's dog days ahead for Molly Shannon.

The former "Saturday Night Live" star is in final negotiations to topline the comedy "Year of the Dog" for Paramount's new specialty division.

The film marks the directorial debut of writer Mike White, whose credits include "School of Rock," "The Good Girl" and Paramount's upcoming Jack Black starrer "Nacho Libre." White, who is Black's partner in Black and White Prods., wrote the screenplay for "Dog" with Shannon in mind. The two met on the short-lived Fox TV series "Cracking Up," which Shannon starred in and White created.

The story centers on Peggy, a happy-go-lucky secretary who lives alone with her beloved dog Pencil. But when Pencil unexpectedly dies, Peggy embarks on a journey of transformation. EDITOR'S NOTE: WHAT IS IT WITH KILLING PETS IN MOVIES?! COUNT ME OUT! (AND MY LITTLE DOG ROOBEUS SAYS POOP ON THAT, TOO!)


Levy Will Delve Into MAGICK
Shawn Levy has picked up the script BACK MAGICK. Levy and Tom McNulty will produce.

The fantasy comedy centers on an unpopular boy who, in a misguided effort to improve his seemingly unspectacular life, makes a series of wishes during an eclipse. The wishes don't come true until 20 years later, disastrously upending his successful life.

Levy is currently directing A NIGHT AT THE MUSEUM.

TV STUFF:
HBO inks deal for 'Pinochet' production
HBO has signed a co-production deal for the original film "Pinochet in Suburbia," which is expected to air on the cable network this year.

"Pinochet," a fact-based drama about Chilean dictator Gen. Augusto Pinochet, is being produced by Tiger Aspect with HBO and distributed internationally by Target Entertainment.

The film, which will air first on BBC2 this month, stars Derek Jacobi ("Gladiator") and Anna Massey ("The Machinist"). The film focuses on the legal battle surrounding Pinochet's house arrest in England in 1998. British prime minister Margaret Thatcher campaigned for his release.

"Pinochet" is written and directed by Richard Curson Smith ("Agatha Christie: A Life in Pictures") and executive produced by Charles Brand of Tiger Aspect.

ABC taps two to helm comedies
Charles Shyer has signed on to direct ABC's comedy pilot "Him and Us," while Arlene Sanford has been tapped to helm Fox's comedy pilot "More, Patience" and is close to signing on to direct ABC's comedy pilot "Women of a Certain Age."

In casting news, Jessica Lucas, who is currently onscreen opposite Amanda Bynes in the feature film "She's the Man," and Alona Tal (UPN's "Veronica Mars") have been tapped for roles in the CW's drama pilot "Split Decision."

Additionally, Karen LeBlanc has joined the cast of the CW's "Runaway," and John Ducey and Colby Paul have been cast in Fox's comedy pilot "Union Jackass."

"Him and Us," a single-camera comedy from Touchstone Television, centers on a gay British rock star (Anthony Stewart Head) and his relationship with his longtime manager (Kim Cattrall).

Harden is a good fit for pilot
'Drift' Oscar winner Marcia Gay Harden has joined the cast of ABC's drama pilot "Drift."

In other pilot news, Emmy winner Jane Alexander will appear in CBS' drama pilot "The Way," and Romy Rosemont has joined CBS' drama pilot "Shark."

"Drift," from Touchstone Television, centers on a New York detective (Jason O'Mara) who has insomnia, which affects his job. Harden will portray the detective's therapist.

Spike TV Unwraps Action-Packed Lineup for Young Males
Spike TV is getting amped up for 2006, programming an action-rich, testosterone-drenched slate of original series and specials designed at luring a younger male audience. EDITOR'S NOTE: AND THEN, AFTER SPIKE GETS EM ALL AMPED UP, MAYBE WE CAN GIVE THEM A CASE OF BUD, AND A RIFLE!

Taking the wraps off the new lineup at its upfront presentation in New York Wednesday morning, Spike executive vp and general manager Kevin Kay said that the greatest opportunities for Spike “are in prime time and late night,” adding that the male 21-35 demo is underserved in those time periods.

To that end, Spike will introduce a new late-night programming block in the fourth quarter, featuring two shows now in production.

Wide World of Spike will introduce viewers to a pair of real-life Beavis and Buttheads who screen viral video content found on the Internet and then attempt to reenact the clips.

Kay gave less background on Boys’ Night Out, saying the show “takes all the stuff that’s supposed to stay in Vegas and puts it up on the screen.”EDITOR'S NOTE: UMM...YEAH.... I SAY, LET'S PUT THE BOYS FROM SPIKE TV AND GALS FROM LIFETIMETELEVISIONFORWOMEN (WHO AREN'T ME) IN A SMALL ROOM, LOCK THE DOOR, AND SEE WHO SURVIVES. (HOPEFULLY, NO ONE).

In prime, Spike has already generated much buzz for its upcoming adaptation of the apocalyptic vampire trilogy Blade, which stars Kirk “Sticky” Jones in the titular role that was created by Wesley Snipes. Bowing June 28, Blade boasts the sort of production values that are generally associated with Hollywood summer blockbusters, as does Amped, another hour-long series in development.

An action/horror strip about zombie mutants and their LAPD antagonists, Amped is shot in the same frenetic style as the 2002 Danny Boyle zombie flick 28 Days Later.

Also in development are The Big Empty, a corrupt cops series from Denis Leary’s production company, and The Kill Pit, which focuses on a botched bank heist and a subsequent hostage crisis.

Spike intends to drive its younger, action-oriented mandate home with a new logo––a militaristic chevron with the name of the network hammered out in block letters––and an updated tag line, “Get More Action.” EDITOR'S NOTE: SNICKER. CUTE. OF COURSE, IF YOU'RE SITTING AROUND WATCHING SPIKE TV, YOU AIN'T GETTIN MUCH, HMMM?

Spike creative director Niels Schuurmans said the brand repositioning is meant to, among other things, “celebrate the eternal bachelor” in a “no bulls--t” environment dominated by “car chases, fighting and explosions.” (Explosions seem to dominate much of Spike’s new programming; as Kay introduced a number of clips, fireballs served as a kind of leitmotif for the network. We lost count at 15.) EDITOR'S NOTE: OOO. MAYBE I WAS TO HASTY. EXPLOSIONS ARE ALWAYS A GOOD THING. IT'S WHY GOD CREATED SUB-WOOFERS.

The net will dip into the unscripted genre with Bull Run, which Kay described as “Cannonball Run gone berserk,” and “Raising the Roots,” which perhaps can best be pitched as “Entourage meets Deliverance.”

On the sports front, Spike announced it has extended its deal with the UFC through the end of 2008, giving it three more seasons of Ultimate Fighter. The net will also develop The Comeback, a special UFC-based series that gives 16 of the vanquished fighters from seasons one and two one last shot at the title.

The UFC will be a major component of Spike 2, the catch-all name for the network’s new broadband initiative, as Spike will simulcast all UFC fights on the Amped Mobile wireless platform, marking the first time a live sporting event will be offered in real time via mobile phone.

Spike also plans to develop exclusive content for its third-screen platforms, said David Lawenda, senior vp, ad sales, “because that’s where guys live.” Lawenda said that deals with other mobile carriers are in the works. EDITOR'S NOTE: WELL I THINK IT'S SWELL OF SPIKE TV TO PROGRAM TO THESE BEER-SWILLING NEANDERTHALS. KEEPS EM OFF THE STREETS, AND US OUT OF THEIR PATH, HUH?!

Game on for online 'Jeopardy!' tests
What is the online contestant test, Alex?

The answer is, the innovative method "Jeopardy!" has devised for potential participants to take the first step toward appearing on the long-running game show.

Fans will be able to take the 50-question preliminary general knowledge exam online from March 28-30.

Each day is designated for a specific time zone and will get different questions from the other two. "Jeopardy!" executive producer Harry Friedman said the contestant coordinators evaluate more than 25,000 hopefuls every year. About 400 of those get to sign their name on the podium's screen as an actual contestant EDITOR'S NOTE: I'LL KEEP YOU POSTED IF I HEAR ANY MORE DETAILS ABOUT THIS. (NOT THAT I THINK I COULD MAKE THE CUT, BUT MAYBE ONE OF YOU DWEEBPALS CAN DO US PROUD?)

AND A WEE BIT OF PHILOSPHY (IF YOU STICK WITH ME ON THIS ONE, YOU GET COOL NATALIE PORTMAN PICS AT THE END):
THE GROWING SOPHISTICATION OF POPULAR ENTERTAINMENT
And Why Marketers Need to Understand the Changes
By
Joseph Frydl
Compare an episode of “Starsky & Hutch” from the 1970s to an episode of “24.”
“Starsky & Hutch” had a handful of characters and a single linear plot line to follow; “24” has over 26 characters to keep track of, along with a multiple plot lines. “Starsky & Hutch” was really just a show about a Gran Torino that was never designed to be too taxing (OK, Huggy Bear made it a little more interesting); “24” has a narrative richness and complexity that asks the audience to connect a lot of dots.


More cognitive engagement
Steven Johnson’s recent book, “Everything Bad Is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter,” uses an abundance of examples like this to suggest that pop culture “is growing more sophisticated, demanding more cognitive engagement with each passing year.”

In other words, a rising tide of popular entertainment is asking us to think more than it has in the past. While one can argue whether this development is making us “smarter” as a society (there are still a lot of people who still think pro wrestling is real), EDITOR'S NOTE: IT'S NOT?! OH MY..... (GIGGLE)there is no denying that today’s leading movies, TV shows and video games are less formulaic and pre-digested than their predecessors. EDITOR'S NOTE: IS FRENETICISM THE SAME THING AS SOPHISTICATION? IS MORE ALWAYS BETTER? (SOME OF THE OLDER SHOWS, WHILE UNBELIEVEABLY...TO OUR CURRENT SENSE OF PACING....SLOW, ARE OFTEN FULL OF LONG SCENES OF PEOPLE....OH GOLLY...TALKING. SOMETHING CURRENT SHOWS OFTEN DON'T EVEN ATTEMPT).

Judging by a lot of formulaic, “Starsky & Hutch”-type advertising, most marketing communication has not taken a cue from this shift toward more cognitive entertainment in pop culture.

While we’ve seen tremendous changes in the form of marketing communications (“new media” is no longer new), we’ve seen little change in the content of those communications that matches the increased sophistication in popular entertainment.

Asking consumers to think
If advertising is meant to sell and popular entertainment is meant to entertain, should marketers care about creating communications that ask people to think? To answer that, it’s worth considering what brought about this change in popular entertainment in the first place.

Just like advertising, much of popular entertainment is directed at the kind of people who can afford things like expensive premium cable so they can watch “The Sopranos.”

And the nature of the (clumsily labeled) “mass affluent” has changed dramatically in the last 30 years.

Authors like Richard Florida (“The Rise of the Creative Class”) and Daniel Pink (“A Whole New Mind”) have identified a tectonic shift in who drives wealth creation in the economy.

If the old economy was dominated by “Organization Men” -- rule-following agents of large companies who are charged with implementing systems -- the new economy is dominated by the creators of ideas. They create the new technologies, new ways of doing business, the spark behind great brands as well as the movies, music and images we consume all the time.

Importance of ideas people
In short, the ideas people, not the process people, best represent mainstream affluence today.

Pop-culture-makers know that this audience doesn’t want simplistic formulas. Because they’re ideas people, stimulation and even provocation enhance the value of popular entertainment.

That’s why shows like “The Simpsons,” unimaginable in their multiplicity of cultural references (and insults) 30 years ago, have replaced shows like “Gilligan’s Island.”

Should we care?
Should marketers targeting this upper-income group of ideas people care that popular entertainment for this audience has grown more sophisticated? Does advertising aimed at this group have to be more sophisticated, interesting and less formulaic?

After all, people who actively seek out TV shows for entertainment seldom seek out advertising. Advertisers need to communicate the benefits of their product or service within a very brief amount of time, often when the recipient of the message has no interest in hearing it. How much of an advertising message can afford to be interesting?

I can hear it now: “You pedantic twit, I’m selling a car, not debating Kierkegaard. Cognitive engagement won’t help me hit the score I need on the copy test to get this ad made.”

Brand preference and loyalty
Perhaps. But most advertisers and marketers would also say they care about building successful brands that engender preference and loyalty. And building such a brand has less to do with a copy-test score and much more to do with some level of cognitive engagement from the audience.

Successful brands compete for attention with the increasingly sophisticated content that surrounds them. They ask for some form of “cognitive engagement” -- maybe even a little imagination from their audience. We might have heard a lot about Dove’s “Real Beauty,” Sega’s “Beta 7” and Audi’s “Art of the Heist,” but the fact remains that they are all recent standouts precisely because they asked the audience to think a little bit. Dove provoked a referendum on the nature of feminine beauty. “Beta 7” and the “Art of the Heist” took for granted the ability of the audience to follow and enjoy a complicated narrative thread. They didn’t connect all the dots.

How many times do brand managers ask advertisers to be “more hard-hitting” with a particular piece of communication? This directive seldom means “be more imaginative” or “be more provocative.” Most often, it means “be more obvious.” It seems we’re being asked to club people to death like so many baby harp seals with a blunt-force object stripped of any imagination while the true communication breakthroughs lie at the other end of the imagination spectrum.
EDITOR'S NOTE: WOW. CLUBBING BABY SEALS AS A METAPHOR FOR ADVERTISING. PERFECT IMAGERY. (I'D OPINE THAT THE BABY SEALS GET THE BETTER END OF THE DEAL, HOWEVER).

Unsophisticated marketing communications
The lack of sophistication and thought-provoking content in most marketing communications today echoes what the broadcast networks offered before cable programming became a real threat. It used to be that broadcast TV networks followed a very formulaic, “be-more-obvious” approach to programming. To be interesting risked alienating too many people (sound familiar?). Then cable networks like HBO upset the broadcast model not by creating a new medium but by providing challenging and interesting content to an affluent audience that was clearly ready for it.

Marketers aiming for this same audience should follow the lead of the cable networks. Rather than focus simply or exclusively on “new media,” there needs to be as much, if not more, thought put into creating communications content that asks the audience to think a little bit rather than communications that are simply “hard-hitting.” Because in a world of “24,” brands that are too “Starsky & Hutch” simply won’t be noticed.
EDITOR'S NOTE: THERE IS NO ONE-SIZE-FITS-ALL SOLUTION. AND GENERALIZATIONS LIKE THIS ARE A) NOT GOING TO WORK FOR EVERY MARKETER AND B) NOT GOING TO BE ABLE TO BE EVEN UNDERSTOOD AT AN ORGANIC LEVEL BY MOST OF THEM. FACE IT....MOST OF EVERYTHING IS A C STUDENT. VIEWERS, ADVERTISERS, AGENCY CREATIVE PEOPLE. THE BELL CURVE DOESN'T EXIST JUST IN COLLEGE.

AND LAST...... A SPECIAL LITTLE BONUS ITEM....SORT OF TEASING OUR FRIDAY STAR WARS FEATURE TOMORROW. (NOT SURE IF THESE PICS WERE TAKEN BEFORE THE HEAD-SHAVING FOR "V FOR VENDETTA", IF HER HAIR HAS GROWN BACK, OR IF THIS IS A GOOD WIG. BUT, DESPITE THE FACT THAT I HATE HER FOR LOOKING THIS GOOD, I HAVE TO ADMIT...SHE PURTY!)

NATALIE PORTMAN IN MAXIM MAGAZINE










Wednesday, March 22, 2006

A Harry Potter Quickie

EDITOR'S NOTE: DID THE HEADLINE ABOVE MAKE YOU GO TO A BAAAAAAD PLACE? (OR WAS THAT JUST ODDBOB)?

A FEW BREAKING'ISH ITEMS FROM JKR-LAND -----

New photo of Dan on 'December Boys' set
A new photo of Daniel Radcliffe on the set of December Boys has surfaced online. The movie is set to be released next winter.



Jamie Waylett updates blog
The actor who plays Crabbe in the Potter films (including Order of the Phoenix) has updated his online blog with a few OOTP filming updates:

The new director is really good, he asks for our opinions on our characters a lot...I said I think Crabbe is a really good, kind guy... (only joking!)

I think "Harry Potter and the Order of the Phoenix" might even be better than "Goblet of fire"!

We've filmed a few scenes so far and we've been having a lot of fun as the baddies...pushing Neville around, mostly!

Me, Josh, Tom and some other Slytherins are Umbridge's favourite students, so it's great to make the Gryffindors uncomfortable for once!

We also got new dressing rooms and a games room, and since a lot of us don't have tutoring anymore we're enjoying it!

EDITOR'S NOTE: AND LAST, BUT DEFINITELY NOT LEAST, THE KIDS PLAY NICE TOGETHER AND ALL IS RIGHT WITH THE WORLD (SEE BELOW) -----

Gary Oldman to return in OOTP
Gary Oldman's long-time manager Doug Urbanski sealed the deal this morning with Harry Potter producer David Heyman: the actor will reprise the role of Sirius Black in the Harry Potter and the Order of the Phoenix movie. EDITOR'S NOTE: PHEW!

"I'm so relieved and happy," said Urbanski. "I can't put my mind in the place of the producers, but I would've thought that when they read the book, a call to us would've been very high on their list. Obviously, the character of Sirius Black is key."

Oldman's manager mentioned Oldman had been offered several different film roles in the time it took Warner Bros. to make a decision on the part of Harry's godfather.

Both Gary and manager are delighted with the highly anticipated outcome:

"It's a wonderful role. Gary read the script last night, and he read part of it to me on the phone this morning. The end of the story is: Gary's in it. It's a terrific script, and he's so happy to be back."

Weird BIRTHDAY Day

EDITRO'RS NOTE: THE FICKLE FINGER OF FATE HAS FOR SOME REASON DECREED THAT MARCH 22ND HAS A VERY ECLECTIC LIST OF NATAL CELEBRATORS.

AND I JUST HAD TO POST THEM:


KARL MALDEN 94
MARCEL MARCEAU 83
STEPHEN SONDHEIM 76
WILLIAM SHATNER 75
ANDREW LLOYD WEBBER 58
EDITOR'S NOTE: IT FEELS LIKE HE HAS BEEN TORMENTING US FOR LONGER THAN THAT. (OR MAYBE IT'S JUST THAT I FEEL OLDER LISTENING TO HIS MUSIC...SHUDDER).
LENA OLIN 51
EDITOR'S NOTE: WHO HAS NO RIGHT TO LOOK AS GOOD AS SHE DOES. (GRRRR)
MATTHEW MODINE 47
REESE WITHERSPOON 30
EDITOR'S NOTE: SHE GETS AN OSCAR AND A COOL BIRTHDAY!

Tuesday, March 21, 2006

A Tuesday THIS-and-THAT posting

EDITOR'S NOTE: ANOTHER ONE OF THOSE SEMI-RANDOM CLUMPS OF DWEEB'OSITY.

HARRY, OH HARRY (POTTER):
WB must offer Oldman role by next week, says agent
Gary Oldman, who played the part of Sirius Black in the third and fourth Harry Potter movies, has not yet been asked by Warner Brothers to reprise the role of Harry's godfather in Order of the Phoenix.

According to Douglas Urbanski of the Douglas Management Group (who represents Oldman), WB has had little desire since the beginning for the actor to return in OOTP, even though Oldman requests small payment. As a result, Urbanski has stated that unless WB offers him the role by next week, Oldman won't consider returning as Black. We'll let you know what WB has to say. EDITOR'S NOTE: WHAT IS THE DEALIO, HERE? WHY WOULDN'T THE WB WANT OLDMAN BACK? (HE ROCKED AS SIRIUS...IMHO....). COME ON, KIDDIES. PLAY NICE FOR THE FANS, HUH?!

New OOTP filming information
Lizo of CBBC Newsround recently visited the set of the fifth Harry Potter movie and interviewed the stars.

The report was aired just minutes ago on CBBC, but we're not sure if a video will be posted online. In the mean time, our fast-typing readers have given us a summary of what was said:

According to Dan, "I was meant to film the kiss last week, but I had gastric flu, so Katie, umm, well she may have escaped this time... but I'll catch her one day!"

Katie said she was both excited and nervous about the kiss.

Emma said she would be sniggering in the background. The filming of that particular scene has been postponed for a few weeks.

Recently, they've been filming the scenes involving the Room of Requirement and quite a lot in the Forbidden Forest, including the part where the centaurs rampage after Umbridge.

David Heyman said the film would be released either summer or fall 2007, and the sixth film would be out late 2008. EDITOR'S NOTE: SUMMER OR FALL? SO WE'D GO 2 WHOLE YEARS BETWIXT FLICS AND NOT A YEAR AND A HALF? (WHICH IS BAD ENOUGH).! IF THEY DIDN'T RELEASE THE 5TH ONE TILL FALL 07, THEN THEY'D ONLY HAVE A YEAR BEFORE LATE 2008, WHICH RUSHES THAT ONE A BIT. I WONDER IF THEY ARE ALREADY SCRIPTING AND PREPPING 6 WHILE THEY ARE WORKING ON 5? (AND THIS WOULD MEAN BOOK 7 COMES OUT SUMMER OF 07, THEN MOVIE 5 SUMMER OR FALL, THEN MOVIE 6 IN 08...AND MOVIE 7 WOULD OSTENSIBLY ONLY BE ABOUT, WHAT, 2 YEARS BEHIND THE FINAL BOOK?)

He also mentioned that a trailer should be revealed by the end of this year. EDITOR'S NOTE: WOOHOO!!!

TV DWEEBING:
NETWORKS OFFER PEEK AT FALL SCHEDULES
Present Buyers With Sampling of Pilot Lineups

NEW YORK (AdAge.com) -- The broadcast networks revealed their development slate last week with buyers getting some idea of who and what might end up on the small screen come fall 2006.

NBC offered buyers perhaps the most detailed look at its proposals for fall, with the network giving agencies pilots of two series already ordered, “Kidnapped” and “The Black Donnellys,” along with some of its summer programming.

NBC also laid out potential cross-platform opportunities, citing “The Office,” which will air on the Web this summer, as an example.

Mid-season launches
Among NBC’s entertainment president Kevin Reilly’s pilot pickups, “Studio 60” piqued the interest of Shari Anne Brill, Carat VP-director of programming.

I was intrigued by NBC and excited about the new Aaron Sorkin show ['Studio 60']. I was wondering how reminiscent it would be of 'SportsNight' [a previous Sorkin series.]” Ms. Brill said the networks are moving to a two-part year in which mid-season launches are no longer second-tier choices for networks.

Donna Speciale, president of U.S. broadcast and programming at Publicis Groupe's MediaVest, gave the thumbs up to the high production values of Fox’s pilots, presented by entertainment president Peter Liguori, and particularly liked “13 Graves,” a show that could partner with existing hits “24” and “Prison Break,” and a new late-night talk show that had “definite potential.” EDITOR'S NOTE: I LOVE READING AD BUYER PUNDITING. CAUSE, EXCEPT FOR YOUR VERY OWN QOTD, THEY'RE MOSTLY DOFFUSI. (AND YES, I'M BITTER. BUT THAT DOESN'T MEAN I'M WRONG).

Attendees thought ABC’s presentation, which featured Geri Wang, senior VP-primetime sales, interviewing entertainment President Stephen McPherson, could have been more detailed. ABC did not show clips, except for footage from its as yet untitled Sept. 11 mini-series project, which was well received.

One buyer, though, wondered if such somber specials really lend themselves to advertising, suggesting a single sponsor would be the way to go as the special moves forward.

CW sticks with name
The CW confirmed it would move ahead with its existing name as the merger between the WB and UPN nears completion. Harry Keeshan, exec VP-national broadcast buying at PHD, said the network gave a good presentation given that executives had only been on the job for five weeks. "They're staying with youth and diversity. That was good." EDITOR'S NOTE: ZZZZZZZZZ

Commenting on the upcoming week of meetings, Mr. Keeshan added: “It is extremely beneficial. You can get some top time with individual programming heads and the writers.” He said the meetings are a great way to gather information about each network’s night-by-night strategy and get indications of which shows could move elsewhere. EDITOR'S NOTE: AND PLUS, WE GOT A FREE DAY OUT OF THE OFFICE!

CBS is due to present its slate March 23.

WHAT’S IN DEVELOPMENT FOR NEXT SEASON

ABC

Comedies:
Help Me Help You Ted Danson stars in this series about a disparate group of people who are connected through therapy.

52 Fights The series is based on the book of the same name, about the transition from dating to marriage.

Him and Us The series revolves around relationships between fictional rock star Max Slash (Anthony Stewart Head from “Buffy the Vampire Slayer”) and those around him, including manager Freddy Lazarus, played by Kim Cattrall. Elton John is an executive producer.

In Case of Emergency David Arquette stars in the story of four friends from high school who unexpectedly reunite during a crossroad in their lives. EDITOR'S NOTE: DAVID ARQUETTE IS ONE OF THOSE PEOPLE THAT'S SORT OF LIKE KRYTONITE FOR TV WATCHING FOR ME. YOU SAY HIS NAME, AND I SUDDENLY WANT TO WALK THE DOG OR READ A BOOK.

Dramas:
Brothers & Sisters A family soap opera. Ken Olin is an executive producer. The high-profile cast includes Balthazar Getty, Calista Flockhart and Patricia Wettig. EDITOR'S NOTE: HOW DOES PATRICIA WETTIG KEEEEEEP GETTING CAST IN THOSE KEN OLIN PROJECTS? HOW HOW HOW? (GIGGLE).

Men in Trees A female shrink, played by Anne Heche, moves to Alaska after learning her husband has been cheating on her only to find herself surrounded by available men.

Ugly Betty Salma Hayek is an executive producer for this series about an unattractive girl who is hired by a Vogue-like fashion magazine because the publication’s owner wants to stop his habit of sleeping with attractive assistants. America Ferrera (“The Sisterhood of the Traveling Pants”) stars as Betty. EDITOR'S NOTE: STOLEN FROM A TELENOVELA. SO WE CAN SUFFER JUST LIKE THE PEOPLE WATCHING SPANISH-LANGUAGE TV.

CBS
Comedies:
Play Nice An odd couple brother and sister run a family toy company together. Swoosie Kurtz and Fred Willard star.

You’ve Reached the Elliots Chris Elliot plays a husband and father who tries to find a way to spend more time with his family without totally abandoning his modest showbiz career.

Dramas:
Jericho A mushroom cloud appears on the horizon, isolating a small town and plunging its residents into social, psychological and physical chaos. EDITOR'S NOTE: WOW. THAT SOUNDS JUST LIKE MY LIFE. (GIGGLE).

Orpheus An epic romance with Nick D’agosto, Mena Suvari and Fairuza Balk chronicling a young man’s journey into the seductive world of a sophisticated modern-day cult.

Ultra Based on a popular comic book, this fast-paced action-adventure series centers on a modern female superhero who balances the demands of “greatness” with her social calendar. EDITOR'S NOTE: WHILE SUBSISTING ONLY ON BOTTLED WATER AND CELERY SO AS TO FIT INTO HER SPANDEX OUTFIT?

Waterfront Joe Pantoliano stars as the wildly charismatic and ethically challenged mayor of Providence, R.I. Billy Baldwin and Mary Stuart Masterson are also part of the cast. EDITOR'S NOTE: WHEN WILL THEY STOP CASTING PANTOLIANO AS ANYTHING THAT CLAIMS TO BE 'CHARISMATIC'? CAUSE HE AIN'T UP FOR IT.

Shark Spike Lee directs this series about an infallible defense attorney, played by James Woods, who brings his cutthroat manifesto to the Los Angeles district attorney's high-profile crime unit.

The CW
Comedies:
The Game A woman learns the game played by the wives and girlfriend of NFL athletes after her boyfriend becomes the new third-string wide receiver for the San Diego Sabers.

She Said He Said The series shows how men and women approach dating from completely different directions.

Dramas:
Split Decision A 15-year-old girl splits her life in two and assumes two distinct personas -- one a sensitive misfit, the other a popular cheerleader. Aaron Spelling is executive-producer.

Palm Springs A 15-year-old boy moves to Palm Springs to live with his mother and her new husband after his father commits suicide. EDITOR'S NOTE: I'M FEELING ALL ANGSTY (AND WHINY) ALREADY.

Aquaman A super-hero drama based on the classic D.C. comics character.

Runaways In this Darren Star production, a family of five is on the run. After the father is unjustly convicted of a violent crime, they are forced to use secret identities to avoid the law.
EDITOR'S NOTE: A DARREN STAR PRODUCTION. SO THE FAMILY OF FIVE IS PRETERNATURALLY ATTRACTIVE? (AND WON'T BEING ON TV KINDA RUIN THAT WHOLE SECRET-IDENTITY THING? OH, WAIT....NOT REAL....)

Fox
Comedies:
The Adventures of Big Handsome Guy and His Little Friend Based on the short film of the same name that was a huge hit on the festival circuit, big handsome guy is charismatic and successful; his best friend since childhood is a small intellectual who is always getting the short end of the stick. Hayes MacArthur and Jason Winder are the series co-stars, co-creators and co-writers. EDITOR'S NOTE: I CAN'T IMAGINE I'LL WANT TO WATCH IT. BUT IT GETS POINTS FOR THE TITLE.

’Till Death The series, starring Brad Garrett ("Everyone Loves Raymond"), looks at marriage from two wildly different perspectives, a long-married couple and two newlyweds who live next door to each other.

The Twelfth Man Based on the ESPN.com blog of real-life 12th man Paul Shirley, the series is about a pro ball player who spends most of his time warming the bench.

The Worst Week of My Life The series, told in seven-episode arcs, traces the weeks prior to a married couple’s major life events (their wedding, the birth of their first child, moving into their first home). Each episode represents a day.

Dramas:
Beyond In this ensemble drama set at NASA's Jet Propulsion Laboratory, a meteorite carrying a deadly virus crashes to Earth, and the team at JPL embark on an urgent, high-stakes mission to explore space. EDITOR'S NOTE: ALL OF THEM...EXCEPT ONE LUMPY GENIUS GUY...IN SKIN-TIGHT SPACE SUITS, NO DOUBT?

Primary This procedural drama invovles two romantically involved hostage negotiators.

Southern Comfort A woman is forced to take over the family business when her husband is thrown in jail; she soon finds out that the family business is actually the Dixie Mafia. The series stars Eric Roberts and Madeline Stowe.

13 Graves A thriller revolving around a man's search for his missing brother, starring Matthew Lillard. EDITOR'S NOTE: HE'S THAT GUY WHO DOESN'T DO WELL WITH UN-SCRIPTED INTERVIEWS (WHO STARTED OUR INTERMINABLE AND HEATED DISCUSSION ABOUT THE DEFINITION OF 'GENERATION')?

NBC
Comedies:
Community Service Jay Mohr plays a New York real-estate agent who loses everything. He travels to a rural town to seek out a lost love and gets trapped there when he is sentenced to community service after an altercation with a police officer.

Tina Fey Project Tina Fey stars as a producer of a fictional TV show in this workplace comedy.

Andy Barker, P.I. Andy Richter stars as a C.P.A. accidentally turned P.I. Conan O’Brian is an executive producer. EDITOR'S NOTE: WHY DO THEY MAKE SHOWS WHERE THE CHARACTER HAS THE SAME FIRST NAME AS THE ACTOR? CAN THESE ACTORS NOT LEARN ANOTHER NAME? DO THEY NOT TURN AROUND ON THE SET UNLESS THEY ARE CALLED BY THEIR OWN NAME?

20 Good Years John Lithgow stars as one of two mismatched buddies who vow to make the most out of their next 20 years.

Dramas:
Studio 60 An all-star cast including Matthew Perry, Amanda Peet, Steven Weber and D.L. Hughley portray the drama that goes on behind the scenes of a late-night sketch comedy series. Aaron Sorkin and Thomas Schlamme (both producers on the "West Wing") executive produce.
EDITOR'S NOTE: SIGN ME UP NOW, PLEASE!

The Black Donnelleys The story of four Irish brothers living in New York’s Hell’s Kitchen and their involvement with organized crime. Paul Haggis (director and screenwriter of this year's Academy Award-winning best picture, “Crash”) co-wrote and directed the pilot. EDITOR'S NOTE: PAUL HAGGIS GOOD. IRISH MAFIA...YAWN.

Friday Night Lights The series follows a high school football program in the fictional small town of Dillon, Texas. Kyle Chandler (“Early Edition,” “King Kong”) stars as Coach Eric Taylor.

EDITOR'S NOTE: DESPITE WHAT LOOKS LIKE A SET SLATE, ABOVE, IT SEEMS LIKE THERE ARE MORE PILOTS BREWING AND BEING CONSIDERED ---
'Death' becomes Fisher; Morales, Floyd also cast in pilots
Joely Fisher has been tapped to portray Brad Garrett's wife in Fox's comedy pilot " 'Til Death."

In other casting news, Esai Morales has landed a role in CBS' drama pilot "Company Town," Steven Eckholdt and Susan Walters have joined the cast of the CW's drama pilot "Split Decision," and Susan Floyd has been cast in the CW drama pilot "Runaway."

" 'Til Death," from Sony Pictures Television, centers on a just-married young couple who move in next door to a long-married couple. Garrett and Fisher will play the long-married couple.

Bell, Cole move into CBS drama 'Town'
Catherine Bell and Gary Cole have joined the cast of CBS' drama pilot "Company Town," Mercedes Ruehl is close to signing on to co-star in CBS' untitled Paul Reiser comedy pilot, Rena Sofer has been tapped to star opposite Diedrich Bader in ABC's comedy pilot "Mr. Nice Guy," Kevin Hart has come on board CBS' comedy pilot "The Weekend," Bruce Davison has been added to ABC's comedy pilot "Southern Comfort" and Cheryl White and D.W. Moffett have been cast in the CW's untitled Kevin Williamson drama pilot.

Additionally, John Sloan has landed the second lead in Fox's comedy pilot "Happy Hour," Alexis Cruz has joined CBS' drama pilot "Shark" and Brendan Hines has been added to Fox's comedy pilot "If You Lived Here, You'd Be Home Now." In pilot-pickup news, CBS has given a late green light to "My Ex Life," from writer-executive producer Rich Appel.

Lifetime vote of confidence for 'Election'
Lifetime Television has given a vote of confidence to "Election," a reality series pitting husband-and-wife political consultants James Carville and Mary Matalin against each other as part of a high school election.

The cable network has ordered six half-hour episodes of the show, titled "Election," which is set to premiere in the fourth quarter.

The series will see Republican Matalin and Democrat Carville put their White House experience to use when they become rival campaign managers in what's described as a "hotly contested" election for student-body president at a high school in Washington. RJ Cutler, Andrea Buchanan and Todd DeLorenzo are executive producing "Election," which is from Brillstein-Grey EDITOR'S NOTE: LIFETIME. NO LONGER TELEVISON FOR WOMEN, BUT STILL NOT ANYTHING I WANT TO WATCH.

MOVIE DWEEBING:
Casting: Jackman Goes For A 'Drive'
Can Hollywood stuntmen ever get any respect? Variety reports that Universal Pictures has optioned the James Sallis novel "Drive" as a starring vehicle for Hugh Jackman. The noir story centers on a stuntman who moonlights as a wheelman during robberies and discovers that a contract has been put out on him. Jackman will produce through his Seed Productions shingle and is currently looking for a screenwriter to adapt the project.

Another Potter
Another Potter is coming to the big screen, and it's not of the magical variety.

According to The Hollywood Reporter, The Weinstein Co. has acquired North American rights to "Miss Potter," the biopic of Beatrix Potter, who authored the children's classic "The Tale of Peter Rabbit." Renée Zellweger will play Potter, and her co-stars will include Ewan McGregor and Emily Watson. EDITOR'S NOTE: YUMMY CAST! The picture will follow Potter's struggle to overcome a domineering mother and Victorian England's chauvinistic society. "Babe" director Chris Noonan is helming the film, which is currently shooting in the U.K.

NATIVITY
Keisha Castle-Hughes, best known for her Oscar-nominated performance in "Whale Rider," has been chosen to portray the Virgin Mary in New Line's "Nativity." According to Variety, the 15-year-old will play Mary over a two-year period leading up to the birth of Jesus in Bethlehem. The Catherine Hardwicke ("Thirteen") feature is being fast-tracked (also known as "rushed") to shoot in Italy and Morocco this May with a release set only seven months later. On that schedule the studio will need a Christmas miracle to get the movie finished by December. They better start praying now. EDITOR'S NOTE: SEE, AND I WAS NOT GOING TO STOOP TO THE WHOLE GOD/MIRACLE/JESUS JOKE THING. I WAS JUST GONNA LEAVE IT BE. (BUT I GUESS BEING CHOSEN KEEPS ME ABOVE ALL THAT SILLINESS?)

Black Monday
Variety reports that Paramount Pictures has hired "X-Men" screenwriter David Hayter to adapt the novel "Black Monday." The story finds a federal investigator attempting to stop the spread of a catastrophic virus that will destroy the world's oil supply. Hayter told the trade it's the same concept as "The Day After Tomorrow," but that it's also "socially conscious with something to say." Right. EDITOR'S NOTE: HARD TO MAKE FUN OF PEOPLE WHO ARE DOING ALL THE HEAVY LIFTING BY THEMSELVES. Just include a massive tidal wave like the tsunamis "The Perfect Storm," "Deep Impact" and "Tomorrow" featured and Paramount will have a big hit on its hands.

Julia Isn't Done 'Talking'
Julia Roberts' next movie project is the drama "Charlie Wilson's War" opposite Tom Hanks, but America's Sweetheart isn't planning a one-shot return to the big screen. According to Variety, Roberts is negotiating to star in the adaptation of Marti Leimbach's novel "Daniel Isn't Talking."

The London-set drama chronicles how a family's life is shattered when it's revealed that one of its two children is autistic. Roberts previously starred in another movie version of a Leimbach book, "Dying Young." Curiously, Roberts also recently optioned the rights to another autistic-themed novel, Cammie McGovern's "Eye Contact." One has to assume Roberts won't star in both. Then again, the way development works, she may dump both and star in something completely different. Either way, one can only assume Roberts is fascinated by autism.

More Moore
Demi Moore is getting ready to play her own version of Clarice from "The Silence of the Lambs." According to The Hollywood Reporter, Moore is set to star alongside Kevin Costner and William Hurt in the psychological thriller "Mr. Brooks."

The story follows a man (Costner) with a murderous alter ego (Hurt), and Moore will play a crafty detective who catches the attention and respect of the serial killer. Before you can say "Hannibal Lecter" the two end up forming a symbiotic relationship.

This would be Moore's first high-profile role since her comeback in "Charlie's Angels: Full Throttle" way back in 2003. She followed that with the direct-to-DVD release "Half Light" (yikes). Production on what can only be described as her "second" comeback is set to begin next month in Louisiana. EDITOR'S NOTE: WELL....I LIKE WILLIAM HURT.

Law sworn into Gotham City?
The film is still two good years away, so anything could happen between then and now, but what’s a good Chinese whisper between friends, right?

According to Batman-on-film.com, the one crowd who can on the face of it actually keep up with ‘all these rumours’, Sean Penn’s new best mate is in the running for a role in “Batman Begins 2”.
Yep, Jude Law is being considered for a role.

Law, funnily enough, was actually touted as a possible “Batman” at one stage – before Warner hopped on the Internet and saw that everyone was championing for Christian Bale – in the early days of “Batman Begins”, and before that, was a frontrunner for the role of Superman – so much for an American hero, right? – In the much-touted “Batman Vs. Superman”. Seems his photo is still on the clipboard over there at Bat-central, with producers trying to get him a role in the next Bat-film.

Pure speculation, as they admit, but Batman-on-film believe he might be being considered for the role of D.A Harvey Dent in the film. Should Law get the role, he’d reprise the role for a further film – one that would see him transform into Dent’s evil alter ego, Two Face.

Take it with a grain of salt, for now. EDITOR'S NOTE: NOT A BAD CASTING IDEA, THOUGH. TRUE OR NOT.

CONAN and the Wachowski Brothers?
The Arnold Fans website is reporting "it now seems that Andy and Larry Wachowski --the Wachowski Brothers as they are known-- are being courted by the WB to direct KING CONAN: CROWN OF IRON a.k.a. CONAN THE CONQUEROR. They were once going to produce and write King Conan under Milius before they left the project to pursue other things."

The article also goes on to note their source said, '...the Wachowski Brothers are comic book geeks and Conan is a comic book property, Warner Bros. would be stupid not to make a deal with them to direct the next Conan film and get Arnold Schwarzenegger in the mix.' He then concluded with 'the WB have been very supportive of the Brothers so I'm sure a deal will be made and fans can stop sending Warner Brothers death threats for killing KING CONAN with Arnie.'

Back in January 2004, IGN Film Force had reported their trusted sources told them "Larry and Andy Wachowski have ankled King Conan: Crown of Iron, the third movie featuring Robert E. Howard's barbarian hero. The Wachowski brothers were to have produced King Conan with John Milius onboard to write and direct it... Sources advised IGN FilmForce that the Wachowskis – who had reportedly clashed with Milius over the tone and direction of the film – left King Conan of their own volition."

Thus whether the brothers are back or not must remain in the unconfirmed rumor category at this time. EDITOR'S NOTE: WELL, THE WACHOWSKIS HAVE INCHED THEIR WAY BACK TOWARDS THE 'PLUS' COLUMN WITH "V IS FOR VENDETTA". I HIGHLY RECOMMEND IT. THE W BROTHERS STILL HAVE SOME ATONEMENT TO DO FOR ALL THAT "MATRIX"-ING THEY INFLICTED UPON US. BUT "V" GOES A LONG WAY TOWARDS RECLAMING THEIR MATRICISED SOULS.

Brett Ratner directing Wolverine spin-off?
This could mean either two things :
1) He has done such a knock-up job on “X-Men 3”, that Rothman’s keen for him to take the reigns on “Wolverine” above anyone else

2) That Ratner’s insisting he’s the right man for the gig, and knowing he ‘gets all the good stuff’, the tower aren’t rebutting the claim.

Still, after seeing the most recent trailer for “X-Men 3”, I am on the boat that’s heading towards ‘could be good, after all’ territory. OK, so Bryan Singer did absolute wonders with the “X-Men” series, but what everyone’s forgetting is that those movies also had excellent scripts. What’s to say the stencil of the third film wouldn’t make a great movie even if Dennis Dugan were helming? I wouldn’t at all be surprised. Still, the jury’s out until May.

As the headline reads, Ratner’s now rumoured to be directing Hugh Jackman in the “Wolverine” spin-off that’s set to go as soon as Oscar’s pop has grown his sideburns back. That’s not all though, “X-Men 3” co-star Vinnie Jones is set to reprise his role of Juggernaut for the Jackman-starrer too.

Talking to MTV, Jones said “[Brett] was saying that they'll probably use a lot of the characters," Jones said, implying that the director will also return alongside star Hugh Jackman in "Wolverine." "Hopefully [the Wolverine/ Juggernaut rivalry] will come into it”.

EDITOR'S NOTE: OOO...LOOKIE. FURTHER SIGNS OF THE APOCALPYSE!
Lopez and Longoria teaming up as Sisters?
It had to happen eventually – I suppose. Latin superstars Jennifer Lopez and Eva Longoria teaming up on the big screen, is what I refer to.

The Desperate Housewife and the, ah, Desperate Housewife (ding!) are set go at it – no, not like that – as sisters in a film penned by Lopez herself.

According to Sky News Showbiz, the as-yet-to-be-titled comedy tells of “two sisters, both Hollywood stars, who fall out and dish the dirt on each other to the press.”

The Paris and Nicky story, sorry, I mean ‘as-yet-untitled movie’ will go before the cameras in September.

Ross and Reeves training for 'PDR'
Evan Ross and Scott Reeves have joined the cast of Lionsgate's "PDR," which stars Terrence Howard and Bernie Mac.

Directed by Sunu Gonera, the film chronicles the real-life story of Jim Ellis (Howard), who in the 1970s transformed a group of troubled black inner-city kids into one of the best swim teams in the country. Michael Gozzard and Kevin M. Smith wrote the screenplay. Ross, who makes his film debut this month in Chris Robinson's "ATL," will play one of the troubled teens. Reeves, the son of Clint Eastwood, will play the captain of a predominantly white rival swim team. EDITOR'S NOTE: SWIMMING. BASKETALL. FOOTBALL. HAVEN'T WE SEEN THIS MOVIE A HUNDRED TIMES ALREADY?

'Lighthouse' turns on Touchstone
Touchstone Pictures has acquired "The Lighthouse," a claustrophobic thriller by Dean DeBlois that will be produced by Andrew Gunn and his Gunn Films banner.

The story is set off the coast of Brittany in the English Channel, where lighthouses perch on solitary pieces of rock and lighthouse keepers live in isolation for two months at a time. When a man arrives to one lighthouse to install automated equipment, he meets two brothers who have been living there for years and begins to unravel their dark secrets. EDITOR'S NOTE: NO CABLE TV. NO SATELLITE DISH. NO DSL. OF COURSE THE BROTHERS HAVE DARK SECRETS!

The WMA-repped DeBlois was the co-head writer on "Mulan" and co-wrote and co-directed "Lilo & Stitch" from the Walt Disney Co

EDITOR'S NOTE: LAST CHANCE FOR JESUS JOKES? AN UPDATE ON THAT EARLIER POSTING ----

Aghdashloo Mary's sis in 'Nativity'
Shohreh Aghdashloo is in final negotiations to join Keisha Castle-Hughes in "Nativity," New Line Cinema's look at the life of the Virgin Mary before the birth of Christ. EDITOR'S NOTE: WOW. STRONG FEMALE LEADS, ANYWAY!

Catherine Hardwicke is directing the movie, which is being produced by Marty Bowen and Wyck Godfrey. The story, to be told with a strong female perspective, will follow Mary and Joseph's life before Christ as their love, faith and beliefs are tested. The Mike Rich script incorporates their departure from Nazareth and travel to Bethlehem and includes such biblical figures as King Herod and the three wise men from the East. Castle-Hughes already is cast as Mary, and Aghdashloo would play Elizabeth, her sister. Elizabeth, too, is visited by an angel and becomes pregnant with the child that will grow up to be John the Baptist.

Top guns Rudin, Di Bonaventura bring pic to life
For the first time, the two top producing dogs at Paramount Pictures are teaming on a movie.

Paramount has purchased film rights for high-six figures for screenwriter Charlie Fletcher's contemporary novel "Stoneheart," which is scheduled for publication in September in the U.S. (Hyperion) and the U.K. (Hachette). Both Scott Rudin and Lorenzo di Bonaventura wanted to produce the movie, which has franchise potential; Fletcher plans to complete a trilogy.

Paramount production co-president Alli Shearmur asked the two men to work together on the large-scale project, and they heartily agreed. "It's a great children's book, which Scott and I both read," di Bonaventura said. "We thought, 'This is the way to do 'The Wizard of Oz' in England.' We're setting our goals high."

In "Stoneheart," London statues of famous people come alive to re-enact their history -- much like 20th Century Fox's holiday comedy "Night at the Museum," which brings animals and insects to life at New York's Museum of Natural History.

"This is very 'Harry Potter,' " said di Bonaventura, who supervised that franchise when he was president of production at Warner Bros. Pictures. "It's scary when gargoyles come to life and soldiers in Trafalgar Square are still fighting battles. It's a very visual piece

STUFF FROM DA BIZ OF DA BIZ:

SUPERCHARGED: WHY DICK PARSONS NEEDS SUPERMAN
How a $1.7 Billion Icon Can Lift Time Warner to New Heights

EDITOR'S NOTE: SOME PEOPLE JUST SHOULDN'T WEAR TIGHTS. (ESPECIALLY IN A NON-SLIMMING BRIGHT BLUE).

By T.L. Stanley
LOS ANGELES (AdAge.com) -- Superman can jump tall buildings in a single bound and stop speeding trains in their tracks, but Dick Parsons needs him to perform a trickier task -- mobilize every division of the world’s largest media company and prove, once and for all, that Time Warner can be more than the sum of its parts.

When Superman returns in “Superman Returns,” a $200 million movie that opens in late June, there’ll be a lot at stake for its parent company, the toy industry at large and even for those merger-and-acquisition advocates who have argued for the creation of media conglomerates.

$1.7 billion man of steel

Time Warner owns the 73-year-old man of steel. Among other appearances he’s been a four-time movie star, a pillar of its DC Comics publishing arm, a merchandising, licensing and animation godsend and, most recently, the center of WB’s hit show “Smallville.” Advertising Age analysis suggests that Superman properties have already earned more than $1.7 billion.

Rather than letting him shuffle off into retirement, the $43.7 billion media giant is counting on the new movie and a host of other upcoming Superman-centric efforts across almost all its units to boost coffers across its divisions in a way that would effectively prove that those synergies, so often quoted when AOL and Time Warner came together in 2000, are more fact than fiction.

There’s a huge expectation that this will re-launch Superman as an ongoing property,” said Brad Globe, president of Warner Bros. Worldwide Consumer Products. “We want to draft off the movie, but we want the marketplace to feel that it’s not just dependent on the movie.” EDITOR'S NOTE: SO, IN A COLD HEARTLESS WAY, WE WANT TO CAPITALIZE ON THE WARM FEELINGS ALREADY INHERENT IN THE PROPERTY. JUST IN CASE OUR HEARTLESSNESS TRANSLATES TO A COLD, BORING MOVIE.

“It’s an extraordinary asset,” said Ken Markman, CEO of KKM Global Brand Strategies and a former Mattel executive. “If you’re going to reinvent something so iconic, you can’t afford to have it fail.”

400 licensing partners worldwide

“Superman Returns” has been in development for a number of years with a revolving door of filmmakers, writers and talent. Along the rocky route, the studio kept seeing sparks of interest in the property -- a 1997 animated show drew a steady following, “Smallville” took off on the WB, and new lines of product based on the iconic “S” shield sold well when they hit the market a few years ago. Leading up to the June 30 release of the film, the studio has signed 400 licensing partners worldwide. EDITIOR'S NOTE: IS IT KOSHER TO MILK A SACRED COW?

There’s a plan in place, Mr. Globe said, to keep “Superman” fresh long after this summer’s movie leaves the multiplex. The studio already has announced another feature film with “Superman Returns” director Bryan Singer, likely for 2009, and possibly a direct-to-video movie in between the upcoming release and the 2009 offering. There will also be a steady stream of entertainment and product, directed by the studio’s global brand management team, which shepherds its franchise properties through every part of their life cycle.

There are people solely focused on our three-to-five event properties a year,” said Gaetano Mastropasqua, senior VP-promotions of the studio’s global brand management division. “We nurture the franchises.”

Sean McGowan, analyst at Harris Nesbitt Gerard, doesn’t compare Superman’s potential to a phenomenon like “Star Wars” with its six movies and billion-dollar licensing programs over 20-plus years, but said there are positive indicators the property can succeed. He said consumer interest moves quickly. “Properties don’t last as long as they once did.” EDITOR'S NOTE: POSSIBLY BECAUSE THE MARKETING MACHINERY DRAINS THEM OF ALL LIFE?

The weight of franchise films Stu Seltzer, partner in Marketing on Demand, a licensing, marketing and valuation company, said studios are increasingly developing franchise films as a way to maximize profit. “The value spreads across the entire company,” he said. “If the movie’s a huge hit, it will affect their stock price. The performance of these kinds of projects ripples throughout the company, either positively or negatively.”

“Superman” has been a hit on the big screen before. Starting in the late '70s, the late Christopher Reeve starred in four films that pulled in more than $300 million domestically and double that worldwide. DVDs, merchandise, live action and animated TV series followed, and continue to the current day. There have been original “Superman” films or TV shows created in 22 of the past 25 years, according to DC Comics, and new media offerings -- books, comics, animated shows and so on -- created around the property in 52 of the past 66 years. There are 35 “Superman” titles on DVD, counting the classic TV show from the '50s, “Lois & Clark” and various animated shows.

“The property has worked in the widest range of media, from radio to newspaper comic strips to cartoons, TV and film,” said Paul Levitz, president and publisher of DC Comics. “That’s the most powerful indicator of how deeply he’s woven into the popular culture.”

Superman has shown his financial might in a number of ways. “Smallville,” which is produced by Warner Bros. TV and airs on the WB network, is having a renaissance in its fifth season, attracting an average of 5.5 million viewers, up 8% from a year ago. Its recent 100th episode pulled in more than 6 million viewers. It ranks first in its time period, season to date, with men 18-to-34. Warner Bros. reaps about $850,000 an episode by selling reruns of “Smallville” to cable channels. It also sells the show internationally.

Crowded summer schedule

“Superman Returns” launches into perhaps one of the most competitive years in film history, with big-budget, effects-laden, star-studded event movies stacked one on top of the other from May through July. Industry watchers say they’ve never seen as many tent poles staked in the ground in such a short period, with “X-Men III,” “Mission: Impossible III” and “Da Vinci Code” just a few.

Warner Bros.’ movies, TV shows and home entertainment, which includes New Line Cinema, pulled in $11.9 billion in revenue for the fourth quarter of 2004 and the full year 2005, making up 27.3% of Time Warner’s bottom line.

To whip up interest in “Superman Returns,” Warner has gathered Pepsi-Cola Co., Burger King, PerfectMatch.com, Duracell and Quaker State as marketing partners. Toymakers are also counting on the man of steel to give the industry a lift.

According to the NPD Group, the U.S. toy industry was down 4% in 2005; retail sales declined to $21.3 billion from $22.1 billion the year before. There will be a raft of Superman products at major retailers like Wal-Mart, Toys ‘R’ Us and Target. Mattel, which is producing much of the Superman line, will put a heavy ad push behind its products from summer through fall.

Entertainment-licensed product, which has been flat in some spots and declining in others, could use a boost. “We need success stories,” said Gary Caplan, president of Gary Caplan, a licensing consultancy that has several clients involved in “Superman Returns.” “We know retailers are buying into this property, but we don’t know yet if consumers will.”

They had better. Time Warner is counting on it. EDITOR'S NOTE: I FEEL A REALLY BAD TREMOR IN THE FORCE. CAN SOMEONE WHO LOOKS THAT CHUBBY IN TIGHTS SAVE TIME WARNER? (MUCH LESS, EARTH?)

A FEW ODDS-AND-ENDS:
DVD NewsICE AGE Super-Cool Edition


Fox Home Entertainment’s Ice Age Super-Cool Edition arrived on DVD this week.

From Academy Award®-winning* director Chris Wedge (Robots), the Ice Age Super-Cool Edition two-disc DVD set is mammoth-sized entertainment, featuring an all new “Extreme Cool View” version which combines fun and interesting facts about the real Ice Age and animated filmmaking throughout the movie.

The Ice Age Super-Cool Edition DVD includes commentaries, featurettes, the animated short films Bunny and Gone Nutty: Scrat’s Missing Adventure, brand new set top games and a preview of the highly anticipated feature film, Ice Age 2.

Ice Age features the voice talents of Emmy®-winner** Ray Romano (“Everybody Loves Raymond”), John Leguizamo (The Honeymooners), and Denis Leary (“Rescue Me”).

Available in widescreen and full screen formats, the Ice Age Super-Cool Edition DVD also comes with a free kids movie ticket*** to see Ice Age 2: The Meltdown, coming to theaters March 31, 2006.

The DVD is priced at $19.98 U.S./$25.98 Canada.

DVD PACKED WITH BONUS FEATURES The two-disc Ice Age Super-Cool Edition DVD comes in new O-ring packaging and is presented in both Widescreen and Full Screen formats with English Dolby Surround 5.1 and French and Spanish Dolby Surround. The DVD also features French and Spanish subtitles and includes the following cool features:

Disc One · Commentary by director Chris Wedge and Co-Director Carlos Saldanha · Deleted scenes with directors’ commentary · Trailers

Disc Two · Ice Age 2 Sneak Peek · Extreme Cool View – All new feature which combines fun and interesting facts about animated filmmaking and the real Ice Age throughout the movie · Gone Nutty - Scrat's Missing Adventure · Sid on Sid Silhouette On Scenes · Scrat Reveals · Animation Progression · International Ice Age · Academy Award® winning “Bunny” Animated Short with optional commentary · The Making of Ice Age · Behind The Scenes of Ice Age (HBO Special) · Build Your Own Design Gallery · Size Comparison/Science Behind Ice Age Gallery · Set Top Games including the all new games “Cave In” and “Rock/Paper/Scissors” as well as “Playing Darwin,” a flip book game; “Hide and Eek,” search and find game; and “Frozen Pairs,” challenging players to spot the differences between two pictures · DVD-ROM games “Sid Shreds,” a snowboarding game starring the Ice Age characters and “Super Dodo Ball,” a rugby/dodgeball game · A abundance of DVD ROM printables including Snowflake Flurry ornaments, Ice Digest an Ice Age-inspired magazine, Hanging With The Herd Make-Your-Own Mobile, Ice Box Theater, Sub-Zero Heroes Adventure Board Game and a 12-month Migration Calendar

EDITOR'S NOTE: AND NOW, A REALLY GOOD REASON TO GO TO CALIFORNIA ---

Science Center Unleashes Super Heroes
The California Science Center will host the world premiere of "Marvel Super Heroes Science Exhibition" beginning March 26, 2006. The exhibit will run through September 4, 2006.

Visitors will immerse themselves in the electrifying sights, sounds and sensations of the Marvel Universe while they explore how some of the most loved comic book heroes and villains bring science into their world.

Engaging and interactive experiences will encourage visitors to learn about real life science and technology through the mythic powers of Super Heroes.

Is there a biological basis to Hulk's transformation?

How can knowledge of simple mechanics help us command the strength of Iron Man?

Visitors of all ages will enjoy finding the answers to these questions and more as they learn about science and technology while living the fantasy of their favorite Marvel Super Hero.

"'Marvel Super Heroes' is a wonderful avenue to introduce visitors to the remarkable achievements of current science and technology—achievements that in many ways give us special powers we dream of through the comics, such as Doc Ock's dexterity with prosthetics, Iron Man's physical strength, and Daredevil's sight in the face of blindness," said Jeffrey N. Rudolph, President of the California Science Center.

In this exhibition, visitors can can:
See if their senses are as sharp as Daredevil's when they navigate through an alleyway using their sense of touch and hearing clues ("psst over here")

Investigate the Incredible Hulk's brain and learn which areas are responsible for generating human emotions such as rage—the key to Hulk's super abilities

Discover what it's like to have a helping hand or three with Doctor Octopus through the engineering technology of prosthetic limbs

Examine how lightning is created and calculate the distance of a thunderstorm that destroys a villain in the Storm exhibit.

See how an optical illusion known as motion-induced blindness can make the Invisible Woman disappear

Visitors can also become a real life Iron Man by stepping into an exo-suit to lift a Scion xB, a vehicle weighing nearly 2500 lbs. By experimenting with simple levers and pulleys to lift weights, they will learn what the future holds for increasing human strength.

In another area, visitors will explore the wonders of Spider-Man when they learn about the elasticity and strength of spider webs. Here they will be able to test the strength of a synthetic fiber, similar to spider silk, called Technora™.

Visitors entering the Xavier Institute for Higher Learning will interact with the X-Men and discover how genetic mutation can evolve into super abilities. They can see how matter changes from one state to another when Iceman transforms himself into ice or explore the magnetic fields that protect Magneto.

Guests can examine Wolverine's skeleton—strengthened by an indestructible metal—and then learn about artificial parts developed by biomedical engineers to enhance patients' lives.

In the Danger Room, which focuses on Banshee's sonic superpowers, visitors can discover the physical nature of sound waves and learn about their unique properties. They can create motion with the sound emitted from a tuning fork and explore how sound is used in current technology—from ultrasound to sound guns.

The exhibition features over 9,000 sq. ft. of interactive experiences developed, designed and fabricated by Yellowbrick•Holman Exhibition Inc. in partnership with the Ontario Science Centre.

After its debut in Los Angeles, the Ontario Science Centre will tour "Marvel Super Heroes" to other science centers and museums in North America. EDITOR'S NOTE: THIS SOUNDS FANTASTIC! I HOPE IT'S COMING TO HOUSTON!

The "Marvel Super Heroes Science Exhibition" is open 7 days a week from 10 am to 5 pm, Tickets are available online at CaliforniaScienceCenter.org and advanced ticket purchase is encouraged.

Slate.com Publishes Ad-Supported Serialized Novel
by Shankar Gupta, Monday, Mar 20, 2006 6:00 AM EST
ONLINE MAGAZINE SLATE LAST WEEK launched a new serialized novel, "The Unbinding," a dark comedy by novelist Walter Kirn that was conceived specifically for the Internet. The effort will leverage some of the Web's qualities by containing links to other Web sites; it also will be written in "real-time."

Describing the initiative on the site, Slate culture editor Meghan O'Rourke characterized the book as "conceived for the Web, rather than adapted to it." "It will make use of the Internet's unique capacity to respond to events as they happen, linking to documents and other Web sites," wrote O'Rourke.

The Web site is in talks with advertisers to line up an exclusive sponsor, said Cliff Sloan, Slate publisher. Sloan would not name the potential sponsors, but called them "premium advertisers."

Currently, the novel is being monetized by ads sold through Slate's regular sales processes.
He said the ads for "The Unbinding" will be more creative than typical display ads. "We're actually talking about possibilities that would be pretty innovative and take full advantage of the medium in the same way that the novel does--special features that would only be available on the Web."

Sloan said that Slate was looking to be recognized for hosting innovative ad campaigns, citing the Visa "flip" campaign, which presented the site in a backwards, mirror-image to users before flipping it back when they moused over the ad.

ROGER EBERT, PHILOSOPHER OF MOVIES:

Worthy films, stars get Overlooked attention
BY ROGER EBERT FILM CRITIC
An Oscar nominee, an offscreen singing star, a really bad Santa and a Carmen from Cape Town will be among the selections at my eighth annual Overlooked Film Festival. Playing April 26-30 at the University of Illinois at Urbana-Champaign, the fest honors overlooked films, formats and genres. Their makers join me onstage for discussions after the screenings.

Opening night will feature a famous movie with a star who was required by Hollywood to remain anonymous. We'll have a rare 70mm screening of a restored print of "My Fair Lady," with a personal appearance by Marni Nixon, who dubbed the singing voice of Audrey Hepburn in the movie. As Hollywood's most gifted unseen musical star, she also sang for Natalie Wood in "West Side Story" and Deborah Kerr in "The King and I." EDITOR'S NOTE: MARNI NIXON HELPED ME LEARN HOW TO SING SOPRANO (I SANG ALONG WITH THE "WEST SIDE STORY" ALBUM SO MUCH, MY BROTHERS TO THIS DAY CAN'T HEAR "TONIGHT" WITHOUT PROPER MEDICATION).

Amy Adams, an Academy Award nominee this year for "Junebug," has said she'll appear after the screening of her film, unless a change in her current shooting schedule prevents her. She'll be joined by Scott Wilson, who co-stars in the film as her father-in-law, by the distributor Michael Barker, and by the writer-director, Phil Morrison. Of all the performances I saw last year, hers was the most heart-warming.

A two-time Oscar nominee, John Malkovich of Chicago's Steppenwolf Theatre tentatively has agreed to join us to discuss his 2002 film "Ripley's Game." Directed by Liliana Cavani, it is the best of all the films inspired by Patricia Highsmith's amoral villain, but it was never released theatrically in the United States. Russell Smith, the executive producer and a longtime Steppenwolf associate, also will be onstage.

Terry Zwigoff, director of "Bad Santa," will be at the festival with his personal print of what he calls "Really, Really Bad Santa." The original "Bad Santa" (2003) starred Billy Bob Thornton as an alcoholic department store Santa who used his job as a cover for robberies. It was rated R on general release, and then additional material was added for an "unrated" DVD. Zwigoff says the print he's bringing includes material not even on the DVD.

We always salute a musical film on the closing Sunday of the festival, and this year my choice is "U-Carmen e-Khayelitsha" (2005), a version of Bizet's opera "Carmen" filmed in Cape Town and sung entirely in Xhosa. The South African diva Pauline Malefane and the film's director, Mark Dornford-May, will appear in person.

Lodge Kerrigan is a legendary independent director whose films, including "Clean, Shaven" and last year's "Keane," explore lives on the margin. He will appear with his film "Claire Dolan" (1998) starring Katrin Cartlidge, a brilliant actress who died too young at 41 in 2002.

Nate Kohn, director of the Overlooked festival and professor of cinema at the University of Georgia, is not often seen on the stage of the Virginia Theatre. But he can't escape the spotlight this year. I've invited "Somebodies," the official Sundance entry that he co-produced with his wife, Pam. Also in person: The film's gifted young writer-director Hadjii, and one of its stars, Kaira Whitehead. The film is a human comedy about an African-American college student in Georgia, his friends and relatives.

One goal of the festival is to new spotlight indie films still seeking distribution. This year we'll show "Man Push Cart," a 2006 Sundance entry about the life of a former Pakistani rock star who now operates a Manhattan bagel and coffee wagon. The writer-director Ramin Bahrani and its star Ahmad Razvi will be onstage.

One of the best indie films I saw last year was "Duane Hopwood," with its brilliant, career-best performance by David Schwimmer as an alcoholic who works the overnight shift at a casino in Atlantic City. Despite its power, it received only a small theatrical release; its writer-director Matt Mulhern will be onstage.

David Mamet is not only one of the world's leading playwrights but a film director of great distinction. His "Spartan" (2004), about the kidnapping of a daughter of the president, got a four-star review from me but grossed only about $2 million at the box office.

In a precedent-breaker, it will be followed onstage by Michael Barker, co-head of Sony Classic Pictures, which did not release the film; he is simply a great admirer of the Warner Bros. release. One of the stars may also be present.

"Millions" (2005), a family film from the U.K. that was on my 10 best list, will be our Saturday morning family matinee. Directed by Danny Boyle ("28 Days Later") and written by Frank Cottrell Boyce ("Hilary and Jackie," "Tristram Shandy"), it's about two brothers who find loot from a robbery; one of them takes advice from his favorite saints about how to dispose of it.

My personal highlight at each year's festival is the silent film, accompanied by the Alloy Orchestra of Cambridge, Mass., world leaders in performing musical scores. They'll be in the pit of the Virginia accompanying a restored print of "The Eagle" (1925), starring Rudolph Valentino.
Schedules, film descriptions and ticket information are online at www.ebertfest.com or at the Virginia Theatre box office in Champaign.
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