Thursday, March 31, 2005

Not Star Wars....BUT Harry Potter (which is right UP there with Star Wars,eh?)!

EDITOR'S NOTE: THANK YOU DWEEBPAL PLANOKEVIN FOR SENDING THIS ALONG! (THIS WOULD BE ABOUT THE ONLY DWEEBNEWSITEM THAT COULD DISTRACT ME FROM MY FULL-BORE STAR WARS OBSESSION RIGHT NOW).

Bells and whistles for new Potter book
NEW YORK (AP) -- You already know a new Harry Potter bookEDITOR'S NOTE: YES YES YES YES YES!!!! is coming this summer. Here are some bells and whistles.

First, expect enough books out there to fill all of Hogwarts.

Scholastic, Inc., the U.S. publisher of J.K. Rowling's fantasy series, has announced a first printing of 10.8 million copies of "Harry Potter and the Half-Blood Prince," the largest such printing for a hardcover release in this country.

The previous record holder was "Harry Potter and the Order of the Phoenix," which came out in 2003 with a first run of 8.5 million.

"We have worked very closely with all of our accounts to anticipate the level of demand for Harry Potter and the Half-Blood Prince,"' Scholastic Children's Books president Barbara Marcus said Wednesday in a statement. "Once again, we are hearing from our accounts that the pre-orders are phenomenal."EDITOR'S NOTE: NOW THAT WE'VE FINALLY GOT DWEEBPALS JOEL AND SAMANTHA OVER TO THE POTTER-SIDE, THAT'S TWO MORE BOOKS RIGHT THERE!

"Half-Blood Prince" has topped the best seller lists of Amazon.com and Barnes & Noble.com ever since its release was announced in December.

To make sure that nobody could miss the book's arrival, EDITOR'S NOTE: SMIRK..Scholastic also announced Wednesday a range of marketing gimmicks, including a Harry Potter crossword puzzle in The New York Times in July,EDITOR'S NOTE: I MIGHT FINALLY DO ONE IN PEN! promotional spots on the Times Square billboard, Google ads and video commercials on domestic flights of Continental Airlines and American Airlines.

Bookstores already are planning their traditional parties to mark the midnight, July 16 publication of "Half-Blood Prince," the sixth of seven planned books. EDITOR'S NOTE: SAMANTHA, I THINK WE GET BACK FROM NORTH CAROLINA JUST IN TIME TO GO STRAIGHT TO BORDERS AND MEET UP WITH ANDREW AND ODDBOB! (LIFE SURE IS GOOD, EH?)!

Worldwide sales have topped 250 million for the fantasy series, which has been translated into 62 languages.

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