A few more Odds-n-Ends...and then it's NAP time!
EDITOR'S NOTE: A FEW MORE ITEMS (IN NO PARTICULAR ORDER...CHAOS!) BEFORE THE QOTD RESTS HER WEARY HEAD....
Universal Agrees With Three Hour KONG
Universal Pictures will pay $20 million for the right to distribute Peter Jackson's $207 million KING KONG.
The studio recently flew to New Zealand and watched a three hour version of the film, which they called a "masterpiece" and said they "can't wait to unveil it."
One Universal executive even stated, "I've never come close to seeing an artist working at this level." EDITOR'S NOTE: THEY JUST PAID 207 MILLION DOLLARS; WHAT ELSE ARE THEY GONNA SAY ABOUT IT!????!!
LOST Book to be Published
ABC has decided to have Hyperion Books actually publish a manuscript by a character named Gary Troup that was discovered on the island in the series LOST.
Hyperion Books has commissioned a well-known mystery writer to actually write the book, thus turning fantasy into reality. The publisher will market the book as written by Troup, who didn't survive the airline crash, as if he had turned it in "just days before (he) boarded Oceanic Flight 815."
BAD TWIN, the name of the novel, centers on a P.I. procedural involving a wealthy heir's search for his nefarious brother. It will be released this coming spring. EDITOR'S NOTE: DID WE ALREADY KNOW ABOUT THIS DECEASED PASSENGER AND HIS BOOK? WONDER IF THE PLOT IS BASED ON ANY 'REALITY' FROM ANY OF THE OTHER SURVIVORS? WHAT DOES IT MEAN? WILL WE NEED TO KNOW ABOUT IT? (I MEAN, WILL IT'S INTRICACIES FACTOR INTO THE THINGS THAT GO ON ON THE SHOW ITSELF)?
ARGGHHHH....AND WHAT ABOUT....NAOMI!!!??? ("ELECTRIC COMPANY" FLASHBACK, SORRY).
Fans get their Superman 2 wish granted
Here’s some news that should please residents of Smallville, Kansas. The local superlad’s second big-screen outing, “Superman II”, is going to be released on DVD – in it’s original, unsnipped, form.
According to our mates at Superman Homepage, Dick Donner – director of the original “Superman” – has been hired to restore some of the scenes he shot for the sequel – which was directed by Richard Lester – for an upcoming DVD.
Among the scenes that were cut from the original film are a sequence where Lois draws glasses on Superman (ultimately putting two and two together), and a scene where she shoots Clark – to see if bullets bounce off him.
“Incredible” Giacchino scores new Pixar adventure
Last year, Michael Giacchino got his big break-through with the music for Pixar's animation hit THE INCREDIBLES.
According to the Gorfaine-Schwartz Agency, his relationship with the studio now continues with RATATOUILLE, scheduled for release in 2007. The film tells the story about a rat's adventures in a Paris restaurant and is directed by Jan Pinkava, whose previous credits include animation work on TOY STORY 2 and A BUG'S LIFE.
Giacchino has recently scored THE FAMILY STONE and LOOKING FOR COMEDY IN THE MUSLIM WORLD, the new Albert Brooks comedy. Giacchino is also attached to MISSION: IMPOSSIBLE 3 and the upcoming ABC TV series WHAT ABOUT BRIAN starring Barry Watson and Roseanna Arquette. EDITOR'S NOTE: AND "LOST". AND SOMETHING ELSE ON TV RIGHT NOW....WHICH ONE? (NUTRASWEET MOMENT).
AND NOW....THE WEINSTEINS FILM OUR LIVES ----
Weinsteins go for FAN BOYS
The Weinstein Co. is closing a deal to pick up Adam F. Goldberg and Ernest Cline's FAN BOYS.
The comedy will center on a group of young, hardcore "Star Wars" fans from the Midwest determined to take their dying friend to Skywalker Ranch so that he can see the seminal sci-fi film in its perfect setting before he dies.
Dan Fogler is set to star. Kyle Mann will direct. Kevin Spacey, Dana Brunetti, Evan Astrowsky and Matthew Perniciaro will produce. EDITOR'S NOTE: IT MIGHT BE WORTH DYING (RELATIVELY) YOUNG, TO SPEND MY LAST DAYS AT SKYWALKER RANCH. (AND YES, I DID SAY 'RELATIVELY', SINCE DYING GENUINELY YOUNG IS WAY PAST POSSIBLE).
NATIONAL CINEMEDIA PULLS BACK FROM HARD-SELL THEATER ADS
Readies New 'Softer' Pre-Movie Format
LOS ANGELES (AdAge.com) -- National CineMedia, which sells ad time on 14,000 theater screens, is revamping its pre-show program to make it more palatable to marketing-weary moviegoers who might be inclined to skip the 20-minute promotions-and-ad package. EDITOR'S NOTE: IF YOU SEE A LOT OF MOVIES AT A NATIONAL CINEMEDIA THEATER, YOU GET VERY VERY TIRED OF THE 20-MINUTE PROMO PROGRAM. ON THE OTHER HAND, IT'S OCCASIONALLY BETTER THAN THE MOVIE THAT FOLLOWS IT.
The move is part of a trend in theaters to juice up the pre-show offerings, aiming to get people in their seats in time to watch advertiser messages. Screenvision, which sells ads for chains like Loews, recently reworked its pre-show via a deal with E! Entertainment Television.
20% growth
The in-theater ad business, while still small compared to traditional media spends like TV, has been growing rapidly in recent years, with 20% growth expected by year's end.
National CineMedia, a joint venture of AMC Entertainment, Regal Entertainment GroupEDITOR'S NOTE: OUR LITTLE FRIENDS.... and Cinemark USA, will retire the 3-year-old pre-show program called "The Twenty" and replace it with "First Look." EDITOR'S NOTE: A 'ROSE' BY ANY OTHER NAME?
The new pre-show will feature exclusive bits of entertainment from partners NBC Universal, Sony, Turner Broadcasting and Fox. This week, the pre-show will include behind-the-scenes footage, interviews with filmmakers and other new material from Universal Pictures' upcoming action movie King Kong. The repackaged and rebranded pre-show formally launches in December. EDITOR'S NOTE: IF THEY'D JUST CHANGE OUT THE PROGRAM MORE OFTEN, THAT WOULD CURE A LOT OF WHAT 'AILS' THE THING. I MEAN, THEY WANT AND NEED CUSTOMERS LIKE OUR GANG, THAT GO TO THE MOVIES A LOT. BUT THEY PUSH US AWAY BY RUNNING STALE PROMOS THAT REPEAT CUSTOMERS CAN GET VERY IRRITATED BY.
Blamed for box-office woes
Ads on the big screen continue to be a hot topic, with some consumer groups and cinephiles blaming them for the downturn in this year's box office and the general erosion of the movie-going experience. National CineMedia executives say their research shows that 78% of moviegoers like the pre-show, but that it needs to evolve to become less marketing-driven and more seamless with the trailers and feature film after it.
"It's a softer, gentler pre-show," said Cliff Marks, National CineMedia's president of sales and marketing. "It's not as in-your-face. It's an entertainment magazine."
National CineMedia's chains schedule the pre-show, which will remain about 20 minutes, to end at the advertised start time of the trailers and feature. Executives provided new King Kong footage because they want to reward moviegoers with exclusive sneak peeks and help build a better overall theater experience, a Universal spokesman said.
MasterCard promotion Fox, a new partner in the pre-show program, will launch a promotion next month in National CineMedia theater lobbies with MasterCard. The "First Look" sweepstakes, intended to hype the pre-show, will send winners to the premiere of Fox's animated family film Ice Age 2.
Marketers have been encouraged to create spots specifically for the big screen instead of recycling TV ads. Wal-Mart, a new in-theater advertiser, plans a 60-second image spot in December to encourage holiday shopping. Sears also is planning its first theater ads, and other marketers will use the big screen to break ads before migrating them to other media, Mr. Marks said. EDITOR'S NOTE: WHICH IS DULLER....WATCHING PAINT DRY, OR LISTENING TO MARKETING GUYS TALK ABOUT THEIR PLANS?
Universal Agrees With Three Hour KONG
Universal Pictures will pay $20 million for the right to distribute Peter Jackson's $207 million KING KONG.
The studio recently flew to New Zealand and watched a three hour version of the film, which they called a "masterpiece" and said they "can't wait to unveil it."
One Universal executive even stated, "I've never come close to seeing an artist working at this level." EDITOR'S NOTE: THEY JUST PAID 207 MILLION DOLLARS; WHAT ELSE ARE THEY GONNA SAY ABOUT IT!????!!
LOST Book to be Published
ABC has decided to have Hyperion Books actually publish a manuscript by a character named Gary Troup that was discovered on the island in the series LOST.
Hyperion Books has commissioned a well-known mystery writer to actually write the book, thus turning fantasy into reality. The publisher will market the book as written by Troup, who didn't survive the airline crash, as if he had turned it in "just days before (he) boarded Oceanic Flight 815."
BAD TWIN, the name of the novel, centers on a P.I. procedural involving a wealthy heir's search for his nefarious brother. It will be released this coming spring. EDITOR'S NOTE: DID WE ALREADY KNOW ABOUT THIS DECEASED PASSENGER AND HIS BOOK? WONDER IF THE PLOT IS BASED ON ANY 'REALITY' FROM ANY OF THE OTHER SURVIVORS? WHAT DOES IT MEAN? WILL WE NEED TO KNOW ABOUT IT? (I MEAN, WILL IT'S INTRICACIES FACTOR INTO THE THINGS THAT GO ON ON THE SHOW ITSELF)?
ARGGHHHH....AND WHAT ABOUT....NAOMI!!!??? ("ELECTRIC COMPANY" FLASHBACK, SORRY).
Fans get their Superman 2 wish granted
Here’s some news that should please residents of Smallville, Kansas. The local superlad’s second big-screen outing, “Superman II”, is going to be released on DVD – in it’s original, unsnipped, form.
According to our mates at Superman Homepage, Dick Donner – director of the original “Superman” – has been hired to restore some of the scenes he shot for the sequel – which was directed by Richard Lester – for an upcoming DVD.
Among the scenes that were cut from the original film are a sequence where Lois draws glasses on Superman (ultimately putting two and two together), and a scene where she shoots Clark – to see if bullets bounce off him.
“Incredible” Giacchino scores new Pixar adventure
Last year, Michael Giacchino got his big break-through with the music for Pixar's animation hit THE INCREDIBLES.
According to the Gorfaine-Schwartz Agency, his relationship with the studio now continues with RATATOUILLE, scheduled for release in 2007. The film tells the story about a rat's adventures in a Paris restaurant and is directed by Jan Pinkava, whose previous credits include animation work on TOY STORY 2 and A BUG'S LIFE.
Giacchino has recently scored THE FAMILY STONE and LOOKING FOR COMEDY IN THE MUSLIM WORLD, the new Albert Brooks comedy. Giacchino is also attached to MISSION: IMPOSSIBLE 3 and the upcoming ABC TV series WHAT ABOUT BRIAN starring Barry Watson and Roseanna Arquette. EDITOR'S NOTE: AND "LOST". AND SOMETHING ELSE ON TV RIGHT NOW....WHICH ONE? (NUTRASWEET MOMENT).
AND NOW....THE WEINSTEINS FILM OUR LIVES ----
Weinsteins go for FAN BOYS
The Weinstein Co. is closing a deal to pick up Adam F. Goldberg and Ernest Cline's FAN BOYS.
The comedy will center on a group of young, hardcore "Star Wars" fans from the Midwest determined to take their dying friend to Skywalker Ranch so that he can see the seminal sci-fi film in its perfect setting before he dies.
Dan Fogler is set to star. Kyle Mann will direct. Kevin Spacey, Dana Brunetti, Evan Astrowsky and Matthew Perniciaro will produce. EDITOR'S NOTE: IT MIGHT BE WORTH DYING (RELATIVELY) YOUNG, TO SPEND MY LAST DAYS AT SKYWALKER RANCH. (AND YES, I DID SAY 'RELATIVELY', SINCE DYING GENUINELY YOUNG IS WAY PAST POSSIBLE).
NATIONAL CINEMEDIA PULLS BACK FROM HARD-SELL THEATER ADS
Readies New 'Softer' Pre-Movie Format
LOS ANGELES (AdAge.com) -- National CineMedia, which sells ad time on 14,000 theater screens, is revamping its pre-show program to make it more palatable to marketing-weary moviegoers who might be inclined to skip the 20-minute promotions-and-ad package. EDITOR'S NOTE: IF YOU SEE A LOT OF MOVIES AT A NATIONAL CINEMEDIA THEATER, YOU GET VERY VERY TIRED OF THE 20-MINUTE PROMO PROGRAM. ON THE OTHER HAND, IT'S OCCASIONALLY BETTER THAN THE MOVIE THAT FOLLOWS IT.
The move is part of a trend in theaters to juice up the pre-show offerings, aiming to get people in their seats in time to watch advertiser messages. Screenvision, which sells ads for chains like Loews, recently reworked its pre-show via a deal with E! Entertainment Television.
20% growth
The in-theater ad business, while still small compared to traditional media spends like TV, has been growing rapidly in recent years, with 20% growth expected by year's end.
National CineMedia, a joint venture of AMC Entertainment, Regal Entertainment GroupEDITOR'S NOTE: OUR LITTLE FRIENDS.... and Cinemark USA, will retire the 3-year-old pre-show program called "The Twenty" and replace it with "First Look." EDITOR'S NOTE: A 'ROSE' BY ANY OTHER NAME?
The new pre-show will feature exclusive bits of entertainment from partners NBC Universal, Sony, Turner Broadcasting and Fox. This week, the pre-show will include behind-the-scenes footage, interviews with filmmakers and other new material from Universal Pictures' upcoming action movie King Kong. The repackaged and rebranded pre-show formally launches in December. EDITOR'S NOTE: IF THEY'D JUST CHANGE OUT THE PROGRAM MORE OFTEN, THAT WOULD CURE A LOT OF WHAT 'AILS' THE THING. I MEAN, THEY WANT AND NEED CUSTOMERS LIKE OUR GANG, THAT GO TO THE MOVIES A LOT. BUT THEY PUSH US AWAY BY RUNNING STALE PROMOS THAT REPEAT CUSTOMERS CAN GET VERY IRRITATED BY.
Blamed for box-office woes
Ads on the big screen continue to be a hot topic, with some consumer groups and cinephiles blaming them for the downturn in this year's box office and the general erosion of the movie-going experience. National CineMedia executives say their research shows that 78% of moviegoers like the pre-show, but that it needs to evolve to become less marketing-driven and more seamless with the trailers and feature film after it.
"It's a softer, gentler pre-show," said Cliff Marks, National CineMedia's president of sales and marketing. "It's not as in-your-face. It's an entertainment magazine."
National CineMedia's chains schedule the pre-show, which will remain about 20 minutes, to end at the advertised start time of the trailers and feature. Executives provided new King Kong footage because they want to reward moviegoers with exclusive sneak peeks and help build a better overall theater experience, a Universal spokesman said.
MasterCard promotion Fox, a new partner in the pre-show program, will launch a promotion next month in National CineMedia theater lobbies with MasterCard. The "First Look" sweepstakes, intended to hype the pre-show, will send winners to the premiere of Fox's animated family film Ice Age 2.
Marketers have been encouraged to create spots specifically for the big screen instead of recycling TV ads. Wal-Mart, a new in-theater advertiser, plans a 60-second image spot in December to encourage holiday shopping. Sears also is planning its first theater ads, and other marketers will use the big screen to break ads before migrating them to other media, Mr. Marks said. EDITOR'S NOTE: WHICH IS DULLER....WATCHING PAINT DRY, OR LISTENING TO MARKETING GUYS TALK ABOUT THEIR PLANS?
posted by QOTD (the Queen of the Dweebs) at 2:50 PM
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